SMG 2019 “SURVIVAL INSTINCT” COLLECTION
SMG 2019 “SURVIVAL INSTINCT” COLLECTION
由 JJ 林俊傑所成立的流行品牌
SMG : STILL MOVING UNDER GUNFIRE，延續其秋冬主題 “SURVIVAL INSTINCT”(生存本能)，推出了全新的年度季節形象選輯，
JJ 林俊傑也再度親身演繹品 牌春夏主打的的造型風格，並提出了自“SURVIVAL INSTINCT”(生存本能)所發想的戶外風範印象， 特別將場景拉至海邊拍攝，
不僅營造出品牌專屬的清爽春夏濱海氛圍，也囊括了沙岸枯木的荒蕪、岩岸 礁石的浸潤，加上春回大地透露的綠意與海洋風浪帶來的澎湃生命感，
往復循環的生存意識，逐漸堆疊 出主題形象所呈現的系列設計概念，傳達 SMG 本季的多元豐富質感。
Streetwear and lifestyle label SMG (Still Moving under Gunfire), launches its new season’s lookbook collection for the current year with the existing concept, Survival Instinct.
The latest lookbook features JJ Lin, founder of the label, amidst the great outdoors, where the breath of life is omnipresent, and where one’s survival instinct is often brought
about and augmented. The sandy beach, the reefs, and the rocky shore are all synonymous with the cyclical nature and the vitality of life. These imageries complement the
main concept behind this collection optimally, and showcases SMG’s diversity as a brand.
SMG 2019”SURVIVAL INSTINCT” COLLECTION 系列設計，延續前季度的主題設定，配合季 節上的考量而開發出更多薄透舒爽的機能面料，
將盛行的運動元素配合品牌現象化，加上街頭流行的 軍、工裝細節融合在各單品上，並在凸顯色塊與布花配置的應用上，搭配拆解拼接應用
或系統成組套裝 等製作，開發出本季帶有多元特色的品牌新意!
An extension from the previous Autumn/ Winter collection, the Survival Instinct Spring/ Summer collection transcends through seasonal changes.
To make it pragmatic for different climates in each seasonal collection, fabrics are specially selected—functional fabrics that are breathable and comfortable to the touch.
Also, elements of sports, military and work ware are incorporated into this season’s colour blocks and motifs while we adopted newer cut and sew techniques in cutting,
splicing and assembling.
Creative_JJ Lin/Ming Yu
Art Director & Stylist_Andy Chang
Photographer_Sih Wei Chen
Apparel Design_Jamo Chen
Hair_H Park Peter
Makeup_美少女工作室 高秀雯
Special Thanks_SMG Crews & JFJ Crews
Nike TW & Converse TW & WH Public Relations
Keen TW / Karrimor TW
